Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

Médias

Récent
Take a deeper look at the highly-anticipated rematch between Johny Hendricks and Robbie Lawler and the lightweight title fight between Anthony Pettis and Gilbert Melendez. The warriors battle it out for the crown at UFC 181 on December 6 in Las Vegas.
25 nov. 2014
The Rankings Report is a weekly UFC.com series that gives you, the fans, a more in-depth look into the official UFC rankings. This week Matt Parrino and Forrest Griffin talk about Frankie Edgar, Edson Barboza, and answer fan questions.
25 nov. 2014
Lisa Foiles updates fans on Ultimate Fighter season 19 winner Corey Anderson's new opponent for UFC 181 and the UFC's return to the Prudential Center in New Jersey.
25 nov. 2014
Coming off two strong wins, heavyweight Travis "Hapa" Browne keeps his win streak alive with a first round KO victory over Josh Barnett at UFC 168. Browne looks to get back in title contention as he faces Brendan Schaub at UFC 181 in Las Vegas, Nevada.
25 nov. 2014