WHO COULD BE THE NEXT UFC® OCTAGON GIRL??

WHO COULD BE THE NEXT UFC® OCTAGON GIRL™?

UFC® AND MAXIM PARTNER TO FIND OUT AT UFC® FAN EXPO™

Las Vegas, NV – It’s the Ultimate gig in the world of sports modeling, and when The Ultimate Fighting Championship® (UFC®) decided to search for potential new Octagon Girls™, it reached out to the only magazine devoted to discovering new beauty around the world: Maxim, the largest young men’s lifestyle magazine in America. The result? A once-in-a-lifetime opportunity for attendees of the UFC® Fan Expo™ to be on hand when the winner of the first-ever Maxim UFC® Octagon Girl™ Search is chosen at the Mandalay Bay Convention Center in Las Vegas, Nevada on Saturday, July 11th, just hours before the lights go down for the biggest event in mixed martial arts history, UFC 100.

During the two-day Fan Expo, the Octagon Girl Search will culminate with a live voting phase at the Mandalay Bay Convention Center, on the main stage of Bayside Hall B. The event will feature UFC fighters and Maxim editors selecting the winner in a runway-style pageant during the UFC Fan Expo. The winning model will receive a UFC Octagon Girl contract and will be featured throughout the Maxim properties, including Maxim magazine and on Maxim.com.

Girls interested in entering the Maxim UFC® Octagon Girl™ Search will need to pre-register at Maxim.com or at one of Maxim’s upcoming casting events. Details on the casting events will be listed at Maxim.com. Participants must be 18 years of age.

Tickets for the first-ever UFC Fan Expo - which leads up to the historic UFC 100 event that takes place at the Mandalay Bay Events Center on Saturday, July 11th - are limited, but are still on sale and can be bought exclusively at www.ufcfanexpo.com. V.I.P. Passes for this event are already SOLD OUT, but Customers that purchase Expo tickets in advance will receive $10 off the two-day pass.

The UFC® Fan Expo™ features an unprecedented lineup of UFC®, World Extreme Cagefighting® (WEC®) and former PRIDE® fighters, and already confirmed to be in attendance are UFC light heavyweight champion Lyoto “The Dragon” Machida, UFC Hall of Famers Royce Gracie and Randy “The Natural” Couture, and former world champions Chuck “The Iceman” Liddell, “Suga” Rashad Evans, Forrest Griffin, and Quinton “Rampage” Jackson. UFC contenders Kenny Florian, Steve Cantwell, Shane Carwin, Marcus “The Irish Hand Grenade” Davis, Tyson Griffin, Clay Guida, Dustin Hazelett, Keith “The Dean of Mean” Jardine, Anthony “Rumble” Johnson, Martin “The Hitman” Kampmann, Josh Koscheck, Joe Lauzon, Junie Browning, Nate Marquardt, Gray Maynard, Karo Parisyan, Diego “Nightmare” Sanchez, Sean Sherk and Mike Swick will also be meeting fans, along with The Ultimate Fighter winners Nate Diaz and Efrain Escudero.

Fans of the PRIDE Fighting Championships will have the chance to re-live the excitement of Japan’s classic organization as well, with MMA icons Renzo Gracie and Gary Goodridge being joined by “The Texas Crazy Horse”, Heath Herring, and Brazilian superstars Wanderlei “The Axe Murderer” Silva and Mauricio “Shogun” Rua.

And if that’s not enough MMA star power, the premier fighters of the WEC will be on hand to sign autographs, with current champions Miguel Torres, Mike Brown, and Jamie Varner sharing the convention center floor with Urijah Faber, Jens Pulver, Brian Bowles, Joseph Benavidez, Donald Cerrone, Leonard Garcia, Ben Henderson, and Alex Karalexis.

Among the UFC Fan Expo’s two-day roster of activities will be the aforementioned meet and greets with legendary UFC, WEC, and PRIDE fighters, MMA demonstrations, fan-inspired special events, training and development sessions, and other exciting opportunities and entertainment. All the UFC Fan Expo activities will be planned in conjunction with UFC 100, including the free-to-the-public weigh-in event on Friday, July 10th.

Expected to attract over 100 companies and brands, UFC Fan Expo will span more than 200,000 gross square feet of space exhibiting apparel, electronic gaming, food & beverages, fight gear and fitness equipment, MMA training and development, nutritional supplements, lifestyle products, and much more.

Currently seen on television in over 120 countries and territories in 17 different languages, UFC is the world’s largest pay-per-view content provider, and is the fastest-growing sports franchise in history. UFC programs are often the highest-rated television sports shows among the coveted male 18-34 and 18-42 demographic. UFC Fan Expo and UFC 100 are expected to attract tens of thousands of sports fans from throughout North America and abroad.

For more UFC Fan Expo information and to purchase tickets, visit UFCfanexpo.com. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email egallo@ufcfanexpo.com.

About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Reed Exhibitions
The UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses, and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations, and government departments, Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

About Maxim:
Maxim is the largest young men’s lifestyle magazine in America reaching more than 13 million readers each month. Maxim Digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 3 million unique visitors each month. Maxim is published in 43 countries; Maxim Radio with Covino and Rich is broadcast on Sirius XM Satellite radio. Maxim is published by Alpha Media Group, NYC.